Folded Card Marketing
Appropriate for any occasion, folded cards marketing is an effective and direct way to communicate with your customer on a personal level. You can use folded cards to recognize customer loyalty and show your clients how important they are to your business. It is more expensive to attract new customers than to keep existing ones. Keep your repeat customer base happy by sending out coupons, special offers, or a simple "thank you" note. Folded card printing from 48HourPrint.com can serve as a pleasant reminder of your company without sending a pushy sales message.
Practice your handwriting. Don't under-estimate the value of a handwritten note and signature inside a card. Personal touches mean a lot to people and could be the selling point in retaining a customer. Use this business printing opportunity to go the extra step by writing a short, individualized message to your customer. The gesture will surely be appreciated.
Work on wording. Though funny, quirky messages leave a good impression, saying the wrong thing could lose a customer forever. If you know the customer, write something that draws upon your relationship. If you don't know them well, use folded cards marketing to remark on how you are looking forward to getting to know your customer and building a relationship. No matter which approach you take, always keep your message genuine.
Timing is everything. Although sending a folded card is a great idea for any occasion, try to avoid sending it during widely celebrated holidays when the recipient is more likely to overlook it. Keep a file of important dates relating to your customers such as birthdays, anniversaries, and special occasions. Sending a folded cards marketing piece on these special occasions not only shows that you remembered, but goes beyond the responsibility of a traditional holiday card. Your customers will love it and will remember the thoughtfulness every time they think of your business.
Leave the business card out. Though you are primarily sending this card as a business initiative, you do not want it to come off as a sales pitch. The personalized aspect of the card is lost when the customer no longer feels individualized, but rather part of a mass folded cards marketing program. That said; try to make the card less about your company and more about the occasion. Using a company logo is acceptable as long as it is not overpowering and does not detract from the focus of the card: your customer.
Keep your contact list current. Mailing your folded cards marketing campaign is easy when your customer contact list is up-to-date with correct names and addresses. As you acquire more clients throughout the year, add them to your mailing list. This way, when it comes time to mail the cards out you won't be scrambling to build your list and won't embarrass yourself by sending the card to the wrong address.
Why use generic card printing to announce an upcoming corporate outing, seminar, or company meeting? Order custom folded card printing from 48HourPrint.com and send exactly the message you want.
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